Businesses are always on the lookout for cheap and affordable ways to promote their products and services. Digital ads and influencers are still prevalent, but many brands are now switching to promotional products, like custom-branded keyrings, hats, and mugs.
Custom-branded keyrings can be used as corporate giveaways, gifts, or event swag, and they have a longer lifespan than online advertisements and brochures.
However, the biggest task lies in making durable and impressive keyrings. Choosing the right keyring maker can make a world of difference. A high-quality keyring will leave a lasting impression and increase customer loyalty.
Below are a few tips to consider when choosing a keyring maker.
Reviews and Reputation
Reputation and reviews will tell you a lot about the service you will receive from the keyring maker. The internet is a great place to find reviews and customer testimonials. Check out sites like Yelp and Trustpilot to see how other businesses rate the keyring company’s services.
Positive reviews are a hallmark of quality and good customer service. However, don’t ignore negative feedback. What are the major complaints about, and what did the company do to correct the errors?
Product Quality
Quality is a key factor when making custom promotional products. Since keyrings are everyday items, they endure constant wear and tear. Poor quality keyrings will destroy your brand’s reputation.
A renowned keyring maker like Rocket Badge will present prototypes made from different materials to showcase their quality before taking your order. Inspect the sample and pay close attention to the finishing and choice of materials.
Customization Options
Unique and special customization is what makes promotional keyrings special. The best keyring makers do more than just print a logo on a keyring. They get creative and make designs that turn heads and spark conversations.
Look for a keyring maker with an in-house design team, and ask about the printing options available and whether they can mass produce simple and complex designs.
Beyond the standard square or circular keyring shapes, can the keyring manufacturer make custom shapes featuring unique accessories like bottle openers or nail cutters?
Pricing and Value
The number one reason why keyrings are becoming a popular branding item is that they are affordable. Cost should always be a consideration, but it shouldn’t be the only one. Cheap products may do more harm than good to your branding campaign.
The best option is to always focus on getting value for your money. Start by requesting quotes from various keyring makers. Compare the quotes based on material used, customization options, and the turnaround time.
Sometimes, ordering in bulk may lead to significant cost savings.
Production and Delivery Times
If the branding campaign is tied to a significant event, then timing is of the essence. Some keyring makers can deliver the order in a matter of days or weeks. Before committing, ensure that the keyring maker can handle the timeline.
This is crucial, especially if you prefer partnering with keyring makers from outside the country. Ask if they provide tracking information for shipments. You don’t want your Christmas-themed keyrings arriving days past Christmas Day.
