(ROTTERDAM) — The “Amazon Effect” has fundamentally changed the expectations of European consumers. Today, waiting three days for a delivery is considered slow. For Dutch e-commerce retailers, the pressure to deliver faster is immense, but they are often held back by the physical limitations of their pallet storage providers. Traditional storage facilities, reliant on human pickers and defined shift patterns, simply cannot move fast enough.
Stockwell is changing this dynamic forever.
Stockwell is launching the first fully automated warehouse in Rotterdam designed specifically to meet the high-velocity demands of modern retail. By replacing human labor with a fleet of Autonomous Mobile Robots (AMRs), Stockwell has created a fulfillment engine that operates at the speed of the internet.
The Need for Speed (And the Cost of Slowness) In e-commerce, speed is currency. The faster you can get a product from pallet storage to the courier, the later you can set your “Order Cut-Off” time. A retailer who can accept orders until 11:00 PM for next-day delivery will always beat a retailer who closes their order book at 5:00 PM.
Manual warehouses struggle with late cut-offs because human shifts usually end or wind down in the evening. Picking at night is expensive and slow. Stockwell’s automated warehouse eliminates this friction. The robots do not go home at 5:00 PM. They do not slow down. If a surge of orders comes in at midnight, the Stockwell system begins retrieving the necessary pallets instantly. “We allow our clients to extend their operating hours without extending their payroll,” says the Stockwell Commercial Director.
Handling the “Black Friday” Surge Every e-commerce manager dreads the peak season. During Black Friday or the Christmas rush, order volumes can triple. In a manual pallet storage facility, this requires hiring temporary agency staff weeks in advance. It is a logistical nightmare marked by high costs and high error rates.
Stockwell’s system is elastic. The robots can handle a 300% spike in activity without breaking a sweat. There is no need to hire temporary staff. The fleet simply works harder. “We offer ‘Surge Capacity’ as a standard feature,” the company explains. “Our clients don’t need to panic about November. They just sell, and we handle the volume.”
The “25% Cheaper” Margin Booster E-commerce is a game of thin margins. Shipping costs and return costs eat into profits. Warehousing fees are often the final nail in the coffin. By utilizing no human labor, Stockwell offers a lifeline to online retailers. Their pallet storage rates are 25% cheaper than traditional providers. “We are democratizing high-tech logistics,” says Stockwell. “Previously, only the biggest players could afford an automated warehouse. Now, any e-commerce business in Rotterdam can access robotic speed.”
Turbocharge your online store. Visit stockwellbv.com to learn more.
